Siemens Joins Computer Rivals to Ward Off Non-European Competition

13-Mar-96 - According to Reuters, Germany's Siemens Nixdorf AG announced that they had purchased 10% of Vobis AG which will allow them to increase economies of scale when purchasing parts, supplies and other goods. This came after another announcement that Siemens had also purchased a 12.5% stake in Escom AG, parent company of Amiga Technologies.

"Our strategy with Escom and Vobis is on the purchasing side," Siemens chairman Gerhard Schulmeyer told reporters at the company's briefing at the opening of the CeBIT technology trade fair. "The PC business is driven by volumes and logistics. Whoever controls volume will be the winner. We could not control volume alone." He also went on to say that the PC business in Europe is getting tough as competition--much of it from the US and Japan--drives profit margins down. Theo Lievin, chairman of Vobis AG said, "We in Germany want to do something together against the Americans and the Japanese." Both Vobis and Escom have large retail chains in Europe.

The Reuters story made no mention of the new alliance's effect on the Amiga or Amiga Technologies.

Copyright, 1996, CUCUG

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