Jim Collas Rebuts Charges that Amiga Does Not Listen
.com!nntp2.deja.com!nnrp1.deja.com!not-for-mail From: Jim Collas
Newsgroups: comp.sys.amiga.misc Subject: Re: Why
has Amiga never asked us what we want? Date: Tue, 20 Jul 1999 06:30:14 GMT
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In article <firstname.lastname@example.org>,
[snip - relevant rant from well intentioned person]
Warning! I deserve to right to rant once in a while also so here I go:
I know that we still have to improve communication but visibly
communicating with a large community is difficult. I expend a
significant amount of effort listening to and understanding the Amiga
community. I have spent 100s of hours in the last several months listening
to and corresponding with the Amiga community. Here are some of the
1) I met with over 100 Amigans in multiple groups in St. Louis to
listen to input.
2) I have met with multiple groups around the U.S. to get input. I have
held several press conferences to get input. 3) I flew to Germany and the
U.K. in May specifically to meet with 60 to 70 prominent Amigans and
listen to input. Multiple feedback session of several hours. 4) I met with
key Amiga developers in U.K. and Germany. 5) I read the most popular Amiga
newsgroups daily. 6) We have started Amiga sponsored forums to get input.
7) I read over 100 emails a day from the Amiga community and reply to many
of them. 8) I talk to people in the Amiga community many times a week. 9)
Bill McEwen and Darreck Lisle read 100s of email a day and compile the
common inputs and questions fo me and other executives. 10) We are
establishing an Amiga Advisory Council consisting of prominant Amigans
that were nominated by the community. 11) etc ...
As you can see I have had 1000s of interactions with the Amiga
community. I wonder if anyone realizes how much effort this is on top of
running the company. I wonder if anyone realizes how much travel this is
away from my family. I do this because I care about what you think. I
listen to the community and think deeply about the input as I set the
plans. In order to better understand our plans, there are a few things
people should consider:
1) There are many differing opinions in the community about what to do.
Many times people are pulling in opposite directions. 2) There isn't a
single consistent set of requirements from the community. 3) I am trying
to make up for several years of flawed decisions. This has made the
situation very difficult. Because of the delay we can't just evolve a
product line like most companies would. This also means I inherited a
community with little patience (understandable). 4) There are a
significant number of variables to consider and its impossible to
communicate them all publicly. 5) There are many things that the community
doesn't know relative to new technology advancements. 6) We can't share
all of our strategic plans publicly. 7) This is an extremely difficult
industry to compete in. There are many big players with deep pockets.
Microsoft just passed the $500B value mark. We can't just waltz in with a
"me too" strategy. 8) We are basically building company from scratch, not
just a product. Do people realize how difficult this is to do quickly. 9)
There are constraints on budget and resources. We are working as
effectively and diligently as we can. 10) There are people that will blast
whatever we do. No matter what we do. It's unfortunate for me but they are
understandably fed up because of the past.
I know it's frustrating but don't judge me on the last several years.
These were screwed up and I didn't have anything to do with it. Judge me
on the last 5 months. I am driving Amiga in a way that it hasn't been
driven in a long time. As an aggressive, independent, and visionary
company. I am balancing technology, business, marketing, and industry
dynamics to come up with a plan that gives us a great chance at being a
driving force in the computer industry again. We are in a very difficult
predicament and I am defining a very strong plan to get us out. It is not
easy to understand all of the variables that go into this plan. It's even
more difficult to communicate it publicly. This plan requires complex
compromises and prioritization and not everyone will understand or agree.
Also remember, the first product out is not the end of our roadmap. The
only thing I can assure you is that I do care about the community and I
listen. I will drive relentlessly and aggressively to bring back Amiga as
a driving force. There is 101 things I can do with my career but this is
what I have passion for. I need the Amiga community behind me on this or
we will fail. We have one last shot. We can't afford to be diverted or
distracted. We MUST stand united to succeed.
Thanks for listening.
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